Description: | What is Zero-Fee or Cash Discounting Solution? Also known as the cash discounting program, the zero-fee solution works wonders for both agents and merchants. With this method, you will offset any fee paid by the merchants on to their customers. Since the fee is usually in cents, each individual customer won’t mind paying it as they are using the credit card facility. However, if the merchant pays this fee on every transaction, then it can accumulate up to hundreds of dollars on a monthly basis. This advantage of the zero-fee solution is not just limited to the merchants, as an agent, you can increase the fee charged on each transaction and increase your profit. Since the merchant is not paying it from his pocket, there shouldn’t be any problem in paying it. Let’s take an example of how it will work. As you probably know, when you become a merchant services agent, you split the profit that the company receives after processing a transaction. Now the industry average of this ‘split’ between you and the company is around 50%. So if the company charges a 2% fee on each transaction, then let’s suppose on a transaction of $5, it gets $0.1. Now minus the interchange fee of $0.03, it becomes $0.07. The 50% split will be $0.035. However, if you work on the cash discounting model and increase the processing fee to let’s say 4%, then you get $0.07 as your 50% split. See, it’s a win-win situation because your merchant is not paying any fee, but you are getting double of what agents get selling credit card processing that reduces a few cents in the fee and doesn’t eliminate it altogether. |